My Business is Architecture

The absurdist-spiritual journey that is Alejandro Jodorowsky's The Holy Mountain (1973), is a confounding delight of many layers. The following is the dialogue from a segment on architecture:


My name is Lut, my planet is Pluto, my business is Architecture. 


When we built this multi-family complex, we made a big mistake, we lost money. We gave them small gardens and windows, we installed water, lighting and heating systems — this was a wrong concept.  A man doesn't need a home, all he needs is a shelter.


 If we can sell him on the idea of a shelter, we can make millions.


The worker will come here only to sleep. He won't need electricity or water. He won't have to cook. We'll condition him to eat at the factory.
 
Recently a box set, from Anchor Bay, was released with Jodorwsky's seminal works (including The Holy Mountain) — at 31.99 it's quite a steal.

Credits: Images from The Holy Mountain (1973) directed by Alejandro Jodorowsky.

4 comments:

  1. Great pictures, and the text is interesting. What does he mean by this?

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  2. Updated with the correct images. This might read more clearly now, as per 'what does he mean.'

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  3. there's a song that samples this 'If we can sell him on the idea of a shelter, we can make millions' but i can't remember what it is

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  4. the song is: population control by company flow

    ReplyDelete